alex mellon

App launch Campaign

To celebrate the relaunch, we created a print campaign that highlights the app's unique features and encourages travelers to book their next adventure with Culture Trip's insider city guides.

I was briefed to come up with an advert that was both memorable and eye-catching. We wanted to create a campaign that stood out from the crowd and showcased Culture Trip’s unique approach to travel. To achieve this, we wanted to use illustration to help us stand out in an already crowded market.

Overall, our print campaign successfully captured the fun, unique and diverse user group of  Culture Trip  and encouraged travelers to book their next adventure with confidence. 

_{Illustrator - Sam Peet}