https://artdirection.alexmellon.co.uk Alex Mellon Art Direction Tue, 27 Feb 2024 12:13:06 +0000 https://artdirection.alexmellon.co.uk en https://artdirection.alexmellon.co.uk/App-Launch Thu, 23 Feb 2023 16:41:08 +0000 Alex Mellon Art Direction https://artdirection.alexmellon.co.uk/App-Launch App launch Campaign Culture Trip <img width="2527" height="1683" width_o="2527" height_o="1683" data-src="https://freight.cargo.site/t/original/i/9546754113ad9ba70de42ee1ab7b397816ed0903fad35131ff392a82bb5ac52f/Web-08.jpg" data-mid="169457235" border="0" src="https://freight.cargo.site/w/1000/i/9546754113ad9ba70de42ee1ab7b397816ed0903fad35131ff392a82bb5ac52f/Web-08.jpg" /> <img width="2527" height="1683" width_o="2527" height_o="1683" data-src="https://freight.cargo.site/t/original/i/1286dd4361fa458a9bc053f51a603d79777b06bf95dad954816217ba85d68e91/Web-05.jpg" data-mid="169457237" border="0" src="https://freight.cargo.site/w/1000/i/1286dd4361fa458a9bc053f51a603d79777b06bf95dad954816217ba85d68e91/Web-05.jpg" /> <img width="2527" height="1684" width_o="2527" height_o="1684" data-src="https://freight.cargo.site/t/original/i/5a4b0cca8616d4fd79c7ace1444e4f0f5bd83d91c0e74c959715fa4e3eab49d2/Web-08.jpg" data-mid="169457243" border="0" src="https://freight.cargo.site/w/1000/i/5a4b0cca8616d4fd79c7ace1444e4f0f5bd83d91c0e74c959715fa4e3eab49d2/Web-08.jpg" /> <img width="2528" height="1683" width_o="2528" height_o="1683" data-src="https://freight.cargo.site/t/original/i/4a336194e5db0d658534feb9566a84deede894f5298b08cb2076f9a7ee9ff548/Magazine---Issue-3-02.jpg" data-mid="169457240" border="0" src="https://freight.cargo.site/w/1000/i/4a336194e5db0d658534feb9566a84deede894f5298b08cb2076f9a7ee9ff548/Magazine---Issue-3-02.jpg" /> To celebrate the relaunch, we created a print campaign that highlights the app's unique features and encourages travelers to book their next adventure with Culture Trip's insider city guides. I was briefed to come up with an advert that was both memorable and eye-catching. We wanted to create a campaign that stood out from the crowd and showcased Culture Trip’s unique approach to travel. To achieve this, we wanted to use illustration to help us stand out in an already crowded market. Overall, our print campaign successfully captured the fun, unique and diverse user group of&nbsp; Culture Trip&nbsp; and encouraged travelers to book their next adventure with confidence.&nbsp; Illustrator - Sam Peet https://artdirection.alexmellon.co.uk/Cost-of-the-Crown Tue, 27 Feb 2024 12:13:06 +0000 Alex Mellon Art Direction https://artdirection.alexmellon.co.uk/Cost-of-the-Crown Cost of the Crown The Guardian <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7b92e13fd71b1407c5e4266576861f0fe15e91706c7475594fc3d05de55adf51/Cotc_art-d6c3303152d2c092a00bc45462cc82ec4d276562.jpg" data-mid="205578655" border="0" src="https://freight.cargo.site/w/1000/i/7b92e13fd71b1407c5e4266576861f0fe15e91706c7475594fc3d05de55adf51/Cotc_art-d6c3303152d2c092a00bc45462cc82ec4d276562.jpg" /> <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b944067020bcd7f8f9dfd44f9facbe4cd5a8ec58bbc3fb0678b55eb5cc6a85ea/All-the-King-s-horses-copy-219c69d36a5fe5a151b42a576e677c37726bf44a.jpg" data-mid="205578653" border="0" src="https://freight.cargo.site/w/1000/i/b944067020bcd7f8f9dfd44f9facbe4cd5a8ec58bbc3fb0678b55eb5cc6a85ea/All-the-King-s-horses-copy-219c69d36a5fe5a151b42a576e677c37726bf44a.jpg" /> <img width="640" height="1138" width_o="640" height_o="1138" data-src="https://freight.cargo.site/t/original/i/056359fc55895f9dd5b2a015a4bfb1ff173d2989d8a48883a4436465775b9b1a/CotC---animation.gif" data-mid="205578389" border="0" src="https://freight.cargo.site/w/640/i/056359fc55895f9dd5b2a015a4bfb1ff173d2989d8a48883a4436465775b9b1a/CotC---animation.gif" /> Following a long investigation into the spending of public money on the Royal family, The Guardian launched the Cost of the Crown series. The series covered remarkable efforts to hide money, protect assets whilst receiving funding from the public by the Royal Family. The stories were so out of touch with the experience that day to day Britons were having that I worked on a style that highlighted the absurdity with a surreal style. Due to the success of the series, I was asked to produce a social first video summing up the stories. Collaborating with my colleagues on the social team we adapted the style that had been used for editorial to make something more snappy and engaging for a new audience. https://artdirection.alexmellon.co.uk/Proust-ChatGPT-and-the-case-of-the-forgotten-quote Tue, 26 Sep 2023 16:26:15 +0000 Alex Mellon Art Direction https://artdirection.alexmellon.co.uk/Proust-ChatGPT-and-the-case-of-the-forgotten-quote Proust and ChatGPT The Guardian <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5184e44272048f899086f2307d40537ed46df318b6d660aa551840e7c50a8654/Proust-Long-read1---online.jpg" data-mid="191916954" border="0" src="https://freight.cargo.site/w/1000/i/5184e44272048f899086f2307d40537ed46df318b6d660aa551840e7c50a8654/Proust-Long-read1---online.jpg" /> In search of a half-remembered passage among the French writer’s voluminous work,&nbsp;Elif Batuman turned to AI to help them find it. The results were instructive – just not about Proust. I was asked to produce a design that would take an iconic portrait of Proust, and show it’s distortion through the mucky lens of AI. https://artdirection.alexmellon.co.uk/Naomi-Osaka Thu, 23 Feb 2023 16:29:46 +0000 Alex Mellon Art Direction https://artdirection.alexmellon.co.uk/Naomi-Osaka Naomi Osaka Takeover Telegraph Women’s Sport Monthly <img width="422" height="750" width_o="422" height_o="750" data-src="https://freight.cargo.site/t/original/i/510c9c2be27f58ba20ef120241772c7dd47510c7e6c783c1c42d5c85efbfa934/Naomi-Osaka.gif" data-mid="169456168" border="0" src="https://freight.cargo.site/w/422/i/510c9c2be27f58ba20ef120241772c7dd47510c7e6c783c1c42d5c85efbfa934/Naomi-Osaka.gif" /> <img width="3243" height="4036" width_o="3243" height_o="4036" data-src="https://freight.cargo.site/t/original/i/edb6a23a759230a2a376fb14b3dba401ec7c2b7d712c557b1cd235f6b47f5cb3/NAOMI-OSAKA.jpg" data-mid="169456163" border="0" src="https://freight.cargo.site/w/1000/i/edb6a23a759230a2a376fb14b3dba401ec7c2b7d712c557b1cd235f6b47f5cb3/NAOMI-OSAKA.jpg" /> To coincide Naomi Osaka guest editing the Telegraph Women’s Sport Monthly we produced a styleguide that stood out from the existing branding. We worked closely with Naomi to make something she was excited to be involved with which allowed her to not only work closely with the editors, but also be involved in the creative process. As this edition was likely to bring a new, younger audience to TWS, we wanted something that felt exciting and energetic to compliment Naomi’s energy, on and off the court.&nbsp; We also produced a series of promotional animations for the Telegraph Snap channel that included the diverse group of athletes that Naomi had chosen to include. https://artdirection.alexmellon.co.uk/The-Bruno-and-Dom-project Tue, 26 Sep 2023 16:58:54 +0000 Alex Mellon Art Direction https://artdirection.alexmellon.co.uk/The-Bruno-and-Dom-project The Bruno and Dom project The Guardian <img width="3115" height="2726" width_o="3115" height_o="2726" data-src="https://freight.cargo.site/t/original/i/896fe4e1d23880716fafd8ddcc50b257118037653dce27d3fae52c9b66ebaedd/Bruno-dom-copy.jpg" data-mid="191920853" border="0" src="https://freight.cargo.site/w/1000/i/896fe4e1d23880716fafd8ddcc50b257118037653dce27d3fae52c9b66ebaedd/Bruno-dom-copy.jpg" /> In the spring of 2022, Bruno Periera and Dom Phillips were killed whilst reporting on the destruction of the amazon.&nbsp; I was asked to produce a cover for the Guardian which would celebrate their lives, their sacrifices and their work. The work was used as the cover of the Guardian newspaper to launch the series, and throughout marketing materials that were used to bring attention to the work that was being done in the amazon. https://artdirection.alexmellon.co.uk/Insider-City-Guide-Billboard Thu, 23 Feb 2023 16:32:24 +0000 Alex Mellon Art Direction https://artdirection.alexmellon.co.uk/Insider-City-Guide-Billboard Insider City Guide Billboard Culture Trip <img width="2002" height="3000" width_o="2002" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f17f6ff8ad0b05ae2b4d93f99dab787dde7b2593e96e5181e705c5eeecdf34af/marcyayres-culturetrip-billboard--2.jpg" data-mid="169456512" border="0" src="https://freight.cargo.site/w/1000/i/f17f6ff8ad0b05ae2b4d93f99dab787dde7b2593e96e5181e705c5eeecdf34af/marcyayres-culturetrip-billboard--2.jpg" /> <img width="2002" height="3000" width_o="2002" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0d9b81af39e610c85b497f13ae6e55fe4441da287f3860daeefee3f1b4debe04/marcyayres-culturetrip-billboard--13.jpg" data-mid="169456505" border="0" src="https://freight.cargo.site/w/1000/i/0d9b81af39e610c85b497f13ae6e55fe4441da287f3860daeefee3f1b4debe04/marcyayres-culturetrip-billboard--13.jpg" /> Following our print campaign, Culture Trip wanted to run a billboard ad in Times Square. We were asked to produce something that would cut through the noise of the crowded marketplace and encourage potential customers to discover&nbsp; Culture Trip’s unique travel experiences.&nbsp; With the billboard being placed in Times Square we wanted to encourage tourists to use the Culture Trip app to experience New York like a local. Illustrator - Sam Peet https://artdirection.alexmellon.co.uk/Flicking-the-Killswitch-1 Thu, 23 Feb 2023 16:16:45 +0000 Alex Mellon Art Direction https://artdirection.alexmellon.co.uk/Flicking-the-Killswitch-1 Flicking the Killswitch The Guardian <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7b08673cbc41484cf44b74f15dfbc02ba4ce7625682b8e6ce60fab2364cf5d31/Killswitch-mockup.jpg" data-mid="169455073" border="0" src="https://freight.cargo.site/w/1000/i/7b08673cbc41484cf44b74f15dfbc02ba4ce7625682b8e6ce60fab2364cf5d31/Killswitch-mockup.jpg" /> <img width="3003" height="1802" width_o="3003" height_o="1802" data-src="https://freight.cargo.site/t/original/i/347e30f7066d4d5eeea3714cb49bfd449b85f9ba8f3923e82e2affe60ef188bf/killswitch2.jpg" data-mid="169455060" border="0" src="https://freight.cargo.site/w/1000/i/347e30f7066d4d5eeea3714cb49bfd449b85f9ba8f3923e82e2affe60ef188bf/killswitch2.jpg" /> <img width="3003" height="1802" width_o="3003" height_o="1802" data-src="https://freight.cargo.site/t/original/i/fba48831865070d43f13e4fc894c8573f7336a1e731982c1767b872c4f9d9a6f/killswitc3.jpg" data-mid="169454943" border="0" src="https://freight.cargo.site/w/1000/i/fba48831865070d43f13e4fc894c8573f7336a1e731982c1767b872c4f9d9a6f/killswitc3.jpg" /> <img width="3003" height="1802" width_o="3003" height_o="1802" data-src="https://freight.cargo.site/t/original/i/516edbf06685feb8456857d2db59914eba35538d45463848886a41dc20b1cd30/killswitch1.jpg" data-mid="169455067" border="0" src="https://freight.cargo.site/w/1000/i/516edbf06685feb8456857d2db59914eba35538d45463848886a41dc20b1cd30/killswitch1.jpg" /> The Rights and Freedom team collaborated with our team to create an investigation into the use of internet shutdowns in authoritarian countries to exert control over their populations. As the art director for this project, I was tasked with creating visuals that would help draw readers to the subject, and present it in a visually engaging way.The artwork needed to work as a standalone, but feel cohesive as a set. We used bold and striking imagery&nbsp; to capture the themes of this issue and make a strong visual impact. https://artdirection.alexmellon.co.uk/Comedy-Seance Tue, 26 Sep 2023 16:32:37 +0000 Alex Mellon Art Direction https://artdirection.alexmellon.co.uk/Comedy-Seance Comedy Seance Culture Trip In promotion of Culture Trip’s Edinburgh Festival content, we interviewed veteran comedian, Carl Donnelly, about his favourite Edinburgh experience. We were lucky enough to spend an afternoon chatting with Carl, and discussing both his experiences and his thoughts on comedy. We used his input to produce something that felt authentic to his voice and would communicate the unique experiences of performing and attending the Edinburgh Festival. https://artdirection.alexmellon.co.uk/Battery-Life-1 Thu, 23 Feb 2023 16:16:45 +0000 Alex Mellon Art Direction https://artdirection.alexmellon.co.uk/Battery-Life-1 Battery Life The Guardian <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/eb65845507162878b3ffc00f05d3e1818d29199109db96f7c196042208d8e11f/PepFinalRGB-349e1e25c7eef5a01f94bc5833b73cb014400b2f.jpg" data-mid="169455383" border="0" src="https://freight.cargo.site/w/1000/i/eb65845507162878b3ffc00f05d3e1818d29199109db96f7c196042208d8e11f/PepFinalRGB-349e1e25c7eef5a01f94bc5833b73cb014400b2f.jpg" /> <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4c9e77d6c01a2a2245ad8181f3b1f00ff0eafaf9b9fa2b449e1b4c91d235fe79/Pep2RGB-a2014bbadc1644f108d7d174aaa2bf7dfb85a1fc.jpg" data-mid="169455392" border="0" src="https://freight.cargo.site/w/1000/i/4c9e77d6c01a2a2245ad8181f3b1f00ff0eafaf9b9fa2b449e1b4c91d235fe79/Pep2RGB-a2014bbadc1644f108d7d174aaa2bf7dfb85a1fc.jpg" /> <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ffade0588450761ddff60bdfcfa2a0eff589f8b23dc62ce04b7c4c5db8313223/PepFinalRGB-5236b28ca851e375e4c6f43112a1e82c14e40d39.jpg" data-mid="169455388" border="0" src="https://freight.cargo.site/w/1000/i/ffade0588450761ddff60bdfcfa2a0eff589f8b23dc62ce04b7c4c5db8313223/PepFinalRGB-5236b28ca851e375e4c6f43112a1e82c14e40d39.jpg" /> <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/574f6f1fb65a0060e6910b74312ebacba4e9820a6ec5534fdfdad202730a96d2/FApepRGB-f57421557497b78b062ceab26d86b70a02f9a37b.jpg" data-mid="169455397" border="0" src="https://freight.cargo.site/w/1000/i/574f6f1fb65a0060e6910b74312ebacba4e9820a6ec5534fdfdad202730a96d2/FApepRGB-f57421557497b78b062ceab26d86b70a02f9a37b.jpg" /> A series for an investigation into the human rights implications of the electric car supply chain.&nbsp; We worked to create a series of illustrations that would highlight the complex issues surrounding this important topic.&nbsp; The series dived into the supply chain of electric cars, from the sourcing of raw materials to the manufacturing of the vehicles. We also delved into the human rights implications of this process, including issues such as hazardous working conditions, and environmental degradation. The illustrations highlight the human cost of the electric car industry, including the exploitation of vulnerable communities and the impact on the environment. They also call attention to the need for greater transparency and accountability in the industry to ensure that human rights are respected throughout the supply chain. Illustrator - Pep Boatella https://artdirection.alexmellon.co.uk/Brand-Values Thu, 23 Feb 2023 16:45:07 +0000 Alex Mellon Art Direction https://artdirection.alexmellon.co.uk/Brand-Values Brand Values Culture Trip <img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/4f37a70455f05f215fa16931898f2ffed887be1b3bf5fa0c585ae68b048bfe91/1.jpg" data-mid="169457750" border="0" src="https://freight.cargo.site/w/1000/i/4f37a70455f05f215fa16931898f2ffed887be1b3bf5fa0c585ae68b048bfe91/1.jpg" /> <img width="3091" height="2182" width_o="3091" height_o="2182" data-src="https://freight.cargo.site/t/original/i/a3d19c51c88397b8f83c6cfbea455efad26a3d2d8c3a3d72037a91bf17185794/2.jpg" data-mid="169457746" border="0" src="https://freight.cargo.site/w/1000/i/a3d19c51c88397b8f83c6cfbea455efad26a3d2d8c3a3d72037a91bf17185794/2.jpg" /> <img width="3614" height="2514" width_o="3614" height_o="2514" data-src="https://freight.cargo.site/t/original/i/91396cc773771c2c171586c2c898e248c5efeebba90b4b4ea39920f05b2dcf63/3.jpg" data-mid="169457751" border="0" src="https://freight.cargo.site/w/1000/i/91396cc773771c2c171586c2c898e248c5efeebba90b4b4ea39920f05b2dcf63/3.jpg" /> Following a large investment and growth period we discussed, researched and refined a series of brand values. We wanted to find the key values that brought all areas of the company together across 3 international offices. We were keen to produce something fun and exciting, that was unique from our branding that could be championed by the internal team. Illustrator - Alexander Hellebaut